GIRL RISING INDIA
BRIEF
Girl Rising India leverages the power of storytelling and creative media content to shift attitudes and change behavior around gender stereotypes. It inspires adolescents - especially girls - to imagine and believe in their dreams and aspirations as well as empowers communities to break down the barriers holding girls back. To wanted to create a buzz before, during and after the launch of Girl Rising India campaign, and needed experts to handle their end-to-end social media and interactions.